Content of notes 

1.Meaning definition of marketing, characteristics, scope function, marketing concepts, advantages disadvantages, marketing mix,marketing environment, importance.

2. Consumer behaviour meaning and definition, characteristics, factor influencing, consumer decision making process, scope, market segmentation.

3. Product, industrial goods, consumer goods, product planning and development, steps, packaging role and functions, role of packaging, after sale service, product life cycle, factors influencing price of a product or service.

4. Distribution channel, roles, factors affecting, wholesaler and retailer, physical distribution, components, 

5. Promotion types and methods, optimum product mix, limiting factors, advertising media types, merits and demerits, personal selling, types and selling process, personal selling as a career, classification of a successful sales person, recent developments in marketing